A leading travel website enhances hotel data and optimizes website traffic and conversion

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The Challenge: Directing More Traffic to the Website

To cater to the demands of increasingly price sensitive and discerning travelers, the client offers a hotel search website with extensive price comparison option. To drive more traffic to their travel comparison website and provide its travelers a smarter experience, the client wanted to deliver comprehensive, accurate, and exhaustive hotel information. However, the key challenge was the lack of bandwidth and technical know-how that restricted their ability to capture and process hotel data from multiple sources.

The client sought to transform and enrich hotel data to help travelers easily compare, differentiate, and make informed buying decision and in turn maximize traffic and conversion. To achieve this objective they chose to partner with Springbord based on its proven expertise in data management using automated technology solutions.

The Solution: Building a Comprehensive Hotel Database

Springbord worked closely with the client to deliver the project as per the clients requirements and objectives. The team helped capture and consolidate over 190 data points defined by the client such as hotel chain, gym, car park, massage, sauna and others. These data points were gathered across 50,000 hotels in a span of three months.

The team helped mine and identify various data sources and aggregated a vast amount of data to build a more exhaustive database. To ensure accurate and relevant search results we ranked data points based on the confidence scores and priority, and processed the same to enrich the clients exiting hotel information. The team also helped populate the data in the websites standard template and enhance images enabling the audience to have an enhanced comprehensive view of the properties.

Results: Maximizing Site Footprint and Helping Travelers find Ideal Accommodation

Springbord data management services helped the client further enrich data to offer extensive and integrated hotel information, allowing travelers to easily compare prices across numerous hotels. Our solution helped improve the site SEO optimizing the website to attract the right visitors and the increase hotel reservations. Some of the other benefits that the client derived include:

  • A highly customized and flexible solution helped meet the scalability requirements seamlessly
  • Up-to-date and accurate data across wide range of metrics helped augment hotel data
  • Relevant and new hotel data helped create a comprehensive hotel database

 

About Springbord:

Springbord is a leading global information service provider that develops custom data acquisition and processing solutions for a broad spectrum of industries. Springbord is a part of the Enerji group that offers services in the realms of data, content and design space. Our focus is to deliver business results by employing a wide range of leading internet-based capabilities and other resources to provide efficient, relevant, and cost-effective business process outsourcing services. Our hybrid solution (human intelligence + automation) is known to be the best data management solution in the market. We have been quite successful in understanding the information needs of our clients, notably in aggregating and enriching databases. Our services have reduced costs, increased productivity, and facilitated business growth for several organizations around the globe.

If you wish to know how Springbord can help you harness the power of data and drive better business outcomes please click here.