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E-commerce transformed the way business was conducted, redefining the interaction between consumers and retailers. The ease and convenience of transactions led to its immense growth, creating new revenue streams. And in no time, e-commerce took over the market, compelling brick and mortar stores to scramble and rethink their business models and strategies. While it appeared
The global craze and popularity of Pokémon Go is indicative of future trends in the use of Augmented Reality (AR) technology. AR has been around for a while now, it is a technology that combines virtual reality (VR) with 3D technology thus simulating a real-world experience. While AR has found its application across industries over
Did you know that e-commerce accounts for approximately 8.6% of all retail spending generating a revenue of $1.915 trillion in 2016? There is also an estimate that this double-digit growth will continue through 2020 toping $4 trillion. Pervasive connectivity and consumer-driven transactions have fuelled e-commerce in a big way. And with the first quarter of