Globalization, economic growth and the rising wave of millennial travelers are fueling an unprecedented growth for the hospitality industry. The rapid pace of growth has also led to intense competition. In order to survive and thrive in this market, hospitality players need to ensure innovate and effective marketing and brand exposure and part of which is managing digital content across websites and platforms. However, writing a compelling copy and creating an accurate listing by aggregating information from various sources pose significant challenges often leading to issues such as – less than impressive or lacking descriptions, inaccurate geolocation of hotel/restaurant and disparate hotel/destination details. Such discrepancies can not only the hurt the business but also negatively impact brand image.
Springbord offers comprehensive hospitality content management services. From writing well-articulated and compelling copies to listing up-to-date and accurate information, our team helps you manage content at every step of the way. We ensure that your travel website has attractive content and useful information for your target audience, building trust and brand image.
We understand the pulse of hospitality industry and therefore blend emotions and business writing techniques in a way to produce most captivating and inviting copy. Our writers bring years of experience and fully understand the psyche and needs of various travelers. This is what helps us write relevant and engaging content whether it is a weekend gateway, family vacation, luxury holiday or a corporate event or business meeting.
Key features of our hospitality content management services include:
- High quality travel writing whether it is brochure, web content or blog
- Customized content tailored to meet customer requirement and specifications
- Trained and experienced writers who can write in different styles and formats
- Content optimized with geo-coding, reviews and ratings
- Accurate aggregation of images and information and grouping and tagging
- Quick turnaround and SEO optimized copies with keywords used judiciously and organically
- Cost-effective and scalable services