The most sought-after way to reach buyers is through advertisements in the Yellow Pages. However, in today's economy, customers are more discerning and demand updated and accurate information. It is therefore, imperative for Yellow Pages publishers to have accurate and recent information to drive traffic and maximize commission gains. At Springbord, we understand the data challenges and opportunities of Yellow Pages publishers and offer comprehensive data services to aggregate, enrich, verify and update listings.
Springbord is your one-stop shop for managing your data requirements, supporting you to optimize productivity and boost business outcomes. Our key service offerings include:
Data Discovery: Springbord ensures that the databases you rely upon to run your business are comprehensive and accurate. Our data discovery services include
- Entity addition and enhancement: We help expand and update your database as you foray into new markets and geographies. Our team also supports you in building more robust business listings by adding attributes and extracting key data for groups of entities.
- Social media intelligence: We link small and medium business listings to their social media channels rather than their websites, providing an opportunity to engage with audiences more interactively.
- Company name verification: We verifying the company name listed in the database to ensure it is accurate and associated information is valid.
Data Management: Combining human expertise and technology-enabled solutions Springbord offers a wide range of data management services that include:
- Data verification and validation services: Springbord validates and verifies contact details, URLs, email IDs, phone numbers and fax numbers to keep the directory updated. We also research missing URLs and other major data points to ensure comprehensive database.
- Marketing support: We create compelling and engaging content to describe the nature of various businesses, including product profiles.
- Attribute set creation: As the market changes and evolves, we create sets of attributes for new or existing business categories and organize the information into a structured database.
Business Intelligence and Lead Generation: Springbord brings in-depth expertise in developing targeted programs for Internet Yellow Pages publishers that generate high-quality leads and in turn increase sales conversion rates. Crawling millions of advertising platforms we provide you with valuable insight into who are your targets, including potential and new markets. We help you build business intelligence and ensure targeted marketing reducing cost per sales and boosting bottom line.
Local Shopping Platform: Springbord helps you attract merchants to sign up for online advertising by building local shopping listing database. This provides shoppers with enhanced listings of merchants’ products and services. Better quality and detailed merchant information helps influence shoppers buying decision.
Springbord also offers a range of technology-enabled services for high-performing shopping platforms for business directory, yellow pages, shopping engines, and marketplace publishers. These include:
- Website monitoring: Merchant sites are crawled at regular intervals to collect information about active product and service offers, so databases are always current.
- Categorization: The captured product and service offer information collected from merchant websites are categorized in the directory, Yellow Pages or marketplace taxonomy, providing a positive experience for users and improving visibility for merchants.
- Clustering: When the same product and service offerings are made available by more than one merchant, Springbord groups these together eliminating product and service offer duplication.
- Mapping: Offers are mapped to corresponding products, and products are mapped to the directory, Yellow Pages or marketplace master database.
- Product data collection: Comprehensive product data is collected from sellers and manufacturers sites and used to populate the product database.