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The ecommerce revolution has led to a data deluge bringing its own set of opportunities and challenges. In an intensely competitive market, access to and effective use of data analytics can spell the difference between success and failure. While companies today, whether B2B or B2C, have unrestricted access to a wealth of data, they still continue to struggle to tap into the value of their investment in data. Unfortunately, this is simply because they are unable to process and analyze information effectively. Although, number of predictive analytics platforms are readily available, their price points make them not-so-budget-friendly, as it can drive up the cost further. Moreover, the complexity involved in analyzing data from multiple sources and technologies requires human intervention and expertise, further restricting businesses ability to use data to their advantage.