Read time 2 minThe secret behind crafting content contagious
The holy grail of marketing today is making your content go viral. While every marketer is striving hard to make their product, campaign or video be recognized and shared, it still remains an elusive phenomenon for the most. Having said that, there are a certain few marketers, websites, brands and content creators who appear to rule the web space. Everything they roll out seems to gather a lot of attention triggering social conversations and shares. So, how are they getting it right?
While there are several articles out there offering extensive tips uncovering the secrets of content virality, we have broken it down to some very simple, basic but effective steps – that can increase the chances of your content spreading like fire.
It’s okay to be rough around the edges, just be yourself
It is not so much about a new and fancy ideas as it is about best and genuine ideas. An idea or emotion that is organic and is not inhibited has a great potential to generate excitement. In a word ‘Authenticity’ – people want content that is original and most importantly relatable. Case in point is the email by the NYU professor that went viral like wild fire. The secret? People could relate to and identify with the sentiment that was raw, authentic and to an extent non-conforming.
Laughter is contagious, so lace it with humor
This is an old, tried and tested formula. Simply think of the sheer volume of jokes that are shared across social networks and messaging apps – it is a testimony in itself that humor sells. Recognizing this, marketers are increasingly using funny concepts coupled with clever quips to make their content go viral. Here are three examples of such content, where brands have been able to use humor to gain popularity.
Do not alienate yourself, help people identify with your concept
Most things that people like to share are things about themselves. No, it is not necessarily vain. Rather it is more about expressing oneself – who they are as an individual, their beliefs, and values, what they love or are passionate about, and in general, things that they identify with. As marketer, you need to identify what resonates with your target audience and develop content accordingly.
Gain social intelligence to create infectious content
Going by the social and digital trends today, the most important lesson here is the fact that the only way to gain traction or go viral is to tap into people’s emotions and sentiments and make them feel happy, shocked or inspired. That is when you fully engage your audience and in turn convert them into brand advocates.
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