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The intent of a product description is to provide key information about features and benefits of a product. And that is why it appears to be an easy task. However, marketers and ecommerce players often make common mistakes while drafting product descriptions. Product descriptions are one of the most important marketing copies that can spell
The second Payment Services Directive (PSD2) is set to revolutionize the payments industry, paving way for innovative and lucrative opportunities for payments organizations. But this will be a game changer and banks and every other player within the ecosystem need to harness this disruption to turn it to their advantage. The directive mandates banks to
Over 2 billion people globally are expected to buy products and services online by 2021. As ecommerce becomes mainstream, customers are increasingly demanding rich and consistent online experience that can help them make informed choice and buying decision. To cater to this demand, sellers are adopting multichannel selling approach to tap into larger target audience
Property management is key for commercial real estate portfolios. As a property owner/manager you understand that property management, while exciting, has a potential to hurt business if you put a foot wrong. Moreover, as you continue to scale your portfolio, the process of managing properties effectively and efficiently tend to become more complex and time
Sound financial management is key to business success. It helps ensure steady and healthy cash flow enabling business to address dynamic challenges and tap into new opportunities. Considering the extent and complexities involved in finance and accounting, companies are increasingly seeking to outsource financial services. As a result, financial services outsourcing sector is gaining great
75% of online shoppers rely on product images to make the buying decision, while 22% returns happen because the product looks different in reality. Creating and building an ecommerce brand is a tricky business. In an increasingly crowded marketspace players are vying to attract potential customers to visit their site and make purchase. However, there
Retail continues to change rapidly, driven largely by consumer expectations and emerging technologies. Not only millennials but all consumers now expect ecommerce services that offer reliability, convenience, speed and security. One big trend that shows no signs of slowing down is the demand for custom retail experiences. This often involves face-to-face encounters but can also
The real estate industry contributes $3.5 trillion to the US GDP. While the industry is the largest asset class sector in the world, it has been relatively slow in embracing technology. However, disruptive trends are compelling players to go beyond conventional operations and strategies to drive profitability and provide better customer service experiences. We all
Accounts payable and receivable (AP and AR) services are key to effective cashflow management. Both AR and AP help understand and provide complete visibility into the financial health of a business. However, given the volume and complexities of the transactions, both these functions are becoming increasingly tedious to manage. The challenge is further compounded by
Real estate companies are increasingly adopting the process of lease abstraction that allows them to summarize essential business, legal and financial terms and conditions. A summary of key lease provisions makes it easy to locate and access information as per business requirement. However, the volume and complexities of commercial real estate leases can make