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Category: Product Description Writing
We all know the power of a smashing good product description. When shoppers are contemplating spending their money on a product or service, it is what your business communicates and how your business communicates that becomes the deciding factor. When your product description stands out and manages to connect with the shopper, and makes them
It is no secret that in this day and age, especially taking into consideration the sudden paradigm shift of consumerism, everything is about e-commerce. Why go out when you can shop within the comfort of your homes? Buyers now have a variety of options to choose from with just a click of a button. This
It is an era of abundant choices and rapid consumption, shoppers demand a plethora of options before making the final purchase. As a result, eCommerce retailers are under continuous pressure to add and update their catalog to keep pace with consumer demand and stay competitive. A great catalog is invaluable for ecommerce players and key
Do you know that close to 90% of shoppers rely on product content to make a purchasing decision. Product descriptions are key to boosting sales for an e-commerce business. And yet, many ecommerce players still do not focus enough on this aspect. Common practice is to simply copy and paste factory specifications, in order to
Consider yourself as a buyer, would you be willing to make a purchase after reading a bad product description? Doubt that. We can safely assume that poorly written copy can potentially turn shoppers away. We may not have statistics to prove what impact product descriptions may have on product sales. While some products may simply
The intent of a product description is to provide key information about features and benefits of a product. And that is why it appears to be an easy task. However, marketers and ecommerce players often make common mistakes while drafting product descriptions. Product descriptions are one of the most important marketing copies that can spell
‘Impulsive shopping’ isn’t a thing anymore. It’s just ‘impressive product description’ that drive purchases these days. An amazingly designed website, enticing high resolution photos with crisp and attractive product description is the perfect formula to persuade your customer to complete the purchase. Product description can be sassy, simple, funny or even direct. You can