The rise of online travel aggregators (OTA) has not only disrupted the travel business but also paved a way for a superior and better travel experience. While OTAs capture almost 40% of the market share, it also means the market is super saturated making it aggressively competitive. Rapidly emerging new OTAs and intensifying competition are
The travel business is a lucrative one with scope for aggressive scaling up if you go about it the right way. This is especially true of online travel aggregators (OTA), a segment where there is immense competition and an equal number of challenges. The creation and maintenance of a successful business model can be time-consuming.
According to the latest statistics, by 2023 approximately 700 million people would be booking hotel rooms online. It also says that 70% of travelers worldwide use their smartphones to look for or research travel related information, while 83% of adults in the US prefer to book hotel/travel online. While you may not be aware of
Millions of people travel around the globe today. Whether it is for leisure or business traveling is constantly on the rise. Evolving traveling trends and demands combined with rapid digitization have led to the rise of online travel aggregators (OTAs). It is estimated that approximately 40% of global travel market share is held by OTAs.
An online travel agency or online travel aggregator (OTA) is a familiar term within the hotel and hospitality industry. A segment that has rapidly gained popularity among travelers around the world owing to its convenience of finding and booking hotels. These online platforms offer great potential for hotels to promote their property and gain greater
The hotel industry has always mined data in some form or the other. However, data management has undergone a paradigm shift with the hospitality industry continually looking for ways to realize the potential of big data to their competitive advantage. There is a flux of data that hotels produce across every business operation. Right from
Planning a trip, whether it is for business or leisure, starts with an internet search. From deciding on a location, places to visit, eat and stay, every decision is based on the information gathered online. So, if a hotel is looking to attract more guests, it has to start by maximizing its visibility and exposure
We live in an age where countries or regions can go from being ‘safe travel destinations’ to ‘terror prone’ or ‘trouble spots’ in a matter of minutes. Naturally, it has become a high priority for travel companies to act on security and risk management. Given this, business leaders are struggling to ensure the safety of
Digital travel sales are estimated to increase from $564.87 billion in 2016 to $817.54 billion by 2020. Such an explosive growth is fueled by the latest technology advances, especially Artificial Intelligence. Most hotels and resorts today rely on delivering amazing customer service as a way to build and grow brand reputation and AI is a proven