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The value of predictive analysis is becoming more and more apparent to businesses throughout the world. Gaining an accurate understanding provides a leg up in a cutthroat corporate world. The hotel business is not an exception. Marketing strategy, client loyalty, and increased productivity can all benefit greatly from data analytics in the hotel sector. It
It is predicted that 30% of CIOs will roll out pan-enterprise data and analytics strategy by 2018. Clearly the task of monitoring and analyzing data is slowly but steadily shifting from being sole responsibility of data scientists towards employees across the enterprise. Business insights are increasingly viewed as business enabler in this aggressively competitive and
“Technology is a glittering lure, but there’s the rare occasion when public can be engaged on a level beyond flash, if they have a sentimental bond with product.” A very famous sales pitch by the character named Don Draper from the popular television series Mad Men. This pitch offers a glimpse into the fact that
Big data and business analytics are predicted to have a double-digit growth – from $130.1 billion in 2016 to over $203 billion in 2020. There is no denying that big data is getting bigger and gaining immense popularity across sectors. Businesses are striving hard to make use of data analytics to drive growth and competitive