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Are You Making These Common Product Description Mistakes?

Read time 3 min

We all know the power of a smashing good product description. When shoppers are contemplating  spending their money on a product or service, it is what your business communicates and how your  business communicates that becomes the deciding factor. When your product description stands out  and manages to connect with the shopper, and makes them feel like they not only want it, but need  it, that’s when you know you have got the perfect pitch.  

Sounds easy enough, right? Well, not exactly. Never underestimate the destructive nature of a bad  product description. A poorly written product description leads to lower conversion rates and  negative reviews of your brand. Nobody wants that. So, have a look at a few of the most common  product description mistakes that you can avoid while writing yours. 

Bad grammar and spelling mistakes 

Before you wonder, yes, shoppers do look at grammatical errors and spelling mistakes. A  poorly written description with major typos looks extremely off-putting and the reputation  of your business and your brand may plunge to an all-time low. A grammatically correct  product description can never be substituted, so it is always good to proofread your  description before publishing it. 

Monotonous language  

Reading product descriptions should never feel like you are reading out of a dictionary. Dull  and monotonous language is exceptionally unappealing. Shoppers stay on your website for  only a few minutes, so you need to have content written in a language that is interesting and  captivating enough to make them stay longer. 

No emotional connection 

Many businesses forget to add an emotional touch to their description. Emotions are what  connects to people. It is what leaves a lasting impression in the customers mind about your  brand. Adding a personal touch in your description forges a bond between your brand and  the consumer. This bond is what creates loyalty and increases sales. 

Too little or wrong information 

Shoppers need all their queries and confusions to be sorted out before they make their  purchase. So, if your description is too little or wrong, it will leave the shoppers disappointed  and in search for their needs elsewhere. 

Too much information 

Too much information can sometimes be overwhelming. When a shopper looks at your  product description and sees too much information, they would not even bother to read it  and would scroll past by. Since customers usually scan the page for relevant information,  you can use bullet points to write your product descriptions. This makes it easier to read and  quickly understandable. 

No target audience 

A very common mistake amongst all businesses alike. Many brands feel that writing product  descriptions that appeal to a variety of consumers is the key to more sales and conversion  rates. But in reality, it does the exact opposite. A generic product description, without any  specific focus, would fail to resonate with any consumer. So, understanding your target audience and writing descriptions specifically for them will improve the quality of your  content and attract shoppers.  

No Call to action 

Another common mistake made by brands. It is only obvious to assume that if they love the  product description, then they will buy the product. Remember that a product description is  nothing but a product sales pitch, so it is important to add a call to action to your  description. This will reel customers in to make them buy right away, instead of delaying it  and then forgetting about it and not buying altogether. 

No social proof 

If your product does not have any real customer reviews of the product, the chances of  conversions reduce drastically. Humans are social animals and make a habit of following  other people. A social proof of your product is very important because it is tremendously  influential and will be compelling enough to make a sale. 

If you think you are struggling with coming up with the perfect product description devoid of mistakes, don’t worry, Springbord’s got it covered for you. We have a team of expert professionals who will ensure that your products have descriptions that will make shoppers coming back for more. Have a look at our website to know more.

Ecommerce Product Descriptionoutsourcing product managementproduct descriptionproduct description serviceproduct description writing services
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Wednesday, 13 October 2021 / Published in eCommerce, Product Description Writing
Lease Abstraction Services
Amazon Marketplace Management and Product Listing Services
Tagged under: Ecommerce Product Description, outsourcing product management, product description, product description service, product description writing services

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