An Effective Catalog Management Strategy Is Central to E-commerce Business Growth and Success

With the e-commerce sector’s growth having been kicked into high gear by the pandemic, leading to an extraordinary online demand for products, players are compelled to shift their focus to catalog management. The COVID-19 pandemic propelled global e-commerce sales; it accounted for nearly $26.7 trillion in online sales, with online retail sales recording year-on-year growth of 32.4 percent in 2020, which has further up by 39 percent in Q1 2021. Evolving customer demands, rapid changes within the e-commerce landscape, and an ever-pervasive digital transformation are driving up the need for efficient product catalog management.

That said, managing and maintaining a proper catalog across various channels requires getting a slew of things right, which makes the process tedious, complex, and voluminous. While players are aware that poor catalog management can negatively impact sales, reputation, customer experience, and the bottom line, conflicting priorities often make it challenging to fully focus on catalog management and its ever-scaling requirements.

Given the high stakes, e-commerce players need to consider outsourcing catalog management services to a specialized vendor. Collaborating with a service provider can help streamline the process, ensure efficient product data management, and realize the tangible benefits of a well-managed and maintained product catalog.

Download our white paper  to learn how critical online product catalog management is to e-commerce business success and why outsourcing is emerging as a go-to strategy that can help overcome challenges and prime your catalog to deliver a rich customer experience and drive higher conversions.