High-quality product content can help create competitive differentiation for an e-commerce player

The COVID-19 pandemic has shifted e-commerce growth into high gear. Both B2C and B2B e-commerce sectors are dominating the market in terms of revenue and market expansion. It is estimated that online retail sales is likely to cross the $6 trillion mark, where e-commerce would take upward of 21.5 percent of total retail sales by 2024. These rapidly changing trends coupled with pervasive digital transformation and aggressive competition are compelling e-commerce players to focus on every aspect of the business in order to gain and retain market share.

Product description/content is one of the most powerful tools that can spell the difference between conversion and losing a customer to the competition. While players are aware of the importance of quality product content, the challenging demands make it difficult to get the product copy right for most players. However, the issue remains that 40 percent of shoppers will return products if the product content turns out to be lacking and inaccurate. Plus, product description plays a major role in determining average time on page and the bounce rate.

With so much at stake, e-commerce players need to consider outsourcing product description writing services to a specialized vendor. Outsourcing can help address the challenges involved in creating an engaging copy and craft professional, immersive, and informative product content that is primed to influence and sell.

Download our white paper  to learn how critical product content is to e-commerce business success. And why outsourcing is emerging as a go-to strategy that can help you stand out in the crowd and deliver a rich browsing and shopping experience to customers and in turn drive a higher conversion.