Springbord

Springbord

  • Home
  • Real Estate
  • ECommerce
  • Data Labeling Services
  • Entity Reference Data
  • Sports Data Capture
  • Online Travel Aggregator
M E N U

Are you paying close attention? Find out why ecommerce businesses need social listening

Are you paying close attention Find out why ecommerce businesses need social listening Read time 2 min

 

Are you paying close attention Find out why ecommerce businesses need social listening

Retail ecommerce sales is expected to grow up to $414 billion by 2018. There is no doubt that ecommerce offers extensive variety to shoppers along with an opportunity to seek the best deals.

 This gives retail ecommerce sales a winning advantage over physical stores. However, consumers rely heavily on online reviews and opinions due to the inability to touch or feel the products before making a purchase decision. 81% of shoppers research online before making the buying decision, 70% visit user review sites, while 57% use social media platforms for recommendations.

Given the trends and the uniqueness of ecommerce business you need to know what your customers are talking about your brand. This makes social media monitoring critical for ecommerce brands to drive better customer experience and brand affinity. It can help deliver an outstanding customer engagement experience and maximize the lifetime value of a customer relationship. Let’s look at how social listening can help you gain insights across key business areas.

Understanding the pulse of the market

Whether you are trying to up your game or just starting out, social listening can help get the lay of the land. With millions of people updating, posting and tweeting their thoughts or actions a lot can be uncovered simply by listening. By closely monitoring the conversations across social media networks imagine the volume of conversations and information you can gain access to. It not only helps you ideate products, identify trends but also understand customer behavior and buying patterns enabling you to better position your brand.

Making customer-centricity part of your business DNA

To provide a compelling experience to your shoppers, you need to have sound customer intelligence. While big data can offer in-depth insights into customer behavior, the trick lies in mining this massive volume of data to yield the desired results. It is critical to identify and analyze relevant social data in order to cater to the specific needs of customers. Moreover social  listening also helps you engage with your customers outside conventional touch points making it more personal and effective.

Identifying the right influencers to make a powerful impact

A recent study by Twitter shows that 40% respondents purchased an item online after seeing it endorsed by an influencer on YouTube, Twitter, Instagram, or Vine. Social influencers are driving purchase decisions, in fact the number of millennials relying on their opinion is increasing by the day. Social monitoring can help you identify, connect, and engage with such influencers and convert them into your brand advocates.

ecommerceretail ecommercesocial listeningsocial media monitoring
Read more
0
Emily Martinez
Wednesday, 09 November 2016 / Published in eCommerce, Social Media
Lease Abstraction Services
Amazon Marketplace Management and Product Listing Services
Tagged under: ecommerce, retail ecommerce, social listening, social media monitoring

Recommended Articles

Amazon Account Management Services
How Springbord Can Help You With Complete Amazon Account Management Services
Read more
How to Optimize Your Ecommerce Store for Voice Search 781 x 391 (1)
How to Optimize Your Ecommerce Store for Voice Search
Read more
Top 3 Catalog Management Challenges That You Must Be Aware Of
Read more

Blog Search

Efficient Catalog Management can help Ecommerce Players build Competitive Differentiation

Recent Ecommerce Posts

  • Why You Should Outsource Your E-commerce Image Editing Service

    Why You Should Outsource Your E-commerce Image Editing Service

  • The Role of Customer Service in Amazon Marketplace

    The Role of Customer Service in Amazon Marketplace

  • Managing Ecommerce Product Catalogs: A Beginner’s Guide

    Managing Ecommerce Product Catalogs: A Beginner’s Guide

  • How to Handle Negative Feedback on Amazon in 2023

    How to Handle Negative Feedback on Amazon in 2023

  • Ecommerce Pricing Strategy: How to Maximize Profits and Sales

    Ecommerce Pricing Strategy: How to Maximize Profits and Sales

Recent Posts

  • maximizing-profit-with-effective-property-accounting

    Maximizing Profit with Effective Property Accounting

  • Proptech vs. Traditional Lease Abstraction

    Proptech Vs. Traditional Lease Abstraction: A Deep Dive

  • Maximizing ROI Through Effective CAM Reconciliation Strategies

  • data labelling for autonomous vehicle

    Data Labelling: The Driving Force Behind Autonomous Vehicle Advancements

  • human vs. automated data labeling

    Human Vs. Automated Data Labelling: Which is Better?

EXPLORE BY CATEGORIES – E-COMMERCE

  • ECommerce
  • Product Catalog Management
  • Product Description Writing
  • Image Editing Services
  • Amazon Marketplace Management
  • Payment Reconciliation
  • Experience Listing
  • Flyer Creation Tool
  • Amazon Services
  • Account Management Services
  • Accounting Services
  • Advertising Optimization
  • Cataloging Services
  • Enhanced Brand Content
  • Image Optimization Services
  • Translation Services

GET A FREE QUOTE

Please fill this for and we'll get back to you as soon as possible!

Connect With Us
hello@springbord.com

Categories

Real Estate

Lease Abstraction
Lease Administration
Lease Accounting
CAM Reconciliation
Argus Financial Modeling
Real Estate Marketing

Categories

E-Commerce

Marketplace Management
Amazon Marketplace
Product Description Writing

Springbord is a leading global information service provider specialized in providing customized data solutions to diverse industries.

Industry

Real Estate
E-Commerce
Financial Services
Information Publishing
Online Travel Aggregators
Shipping

Services

Data Management
Content Writing
Property Management
Finance & Accounting
Predictive Analysis
Sports Data Capture

Company

About Us
Why Springbord
Thought Leadership
Contact Us

Stay Connected

© Springbord. All rights are reserved

Careers   /   Privacy Policy   /   F.A.Q.   /   Terms and Conditions   /   Sitemap   /   Disclaimer Policy

TOP