E-commerce gives weightage to content to compensate for the personal experience it lacks. Content management is crucial to seamlessly deliver the content across retail platforms and reach the buyers as it was meant to be. There are some challenges that e-commerce brands face in the content workflow that, if unattended, can lead to a chain
The secret behind crafting content contagious The holy grail of marketing today is making your content go viral. While every marketer is striving hard to make their product, campaign or video be recognized and shared, it still remains an elusive phenomenon for the most. Having said that, there are a certain few marketers, websites, brands
Online advertising has become a key marketing strategy for business of all sizes. Approximately 96% of Google’s revenue is generated from online advertising. If you run an online store, there is no doubt that you are doing everything you can to optimize your website and rank your store. But, are you getting the desired result?