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“Technology is a glittering lure, but there’s the rare occasion when public can be engaged on a level beyond flash, if they have a sentimental bond with product.” A very famous sales pitch by the character named Don Draper from the popular television series Mad Men. This pitch offers a glimpse into the fact that
Growing urbanization, drastic demographic shifts, rapid technological advancements and evolving regulatory standards are increasingly influencing the Commercial Real Estate (CRE) industry. Players are walking the tight rope, trying to balance sustainability with profitability while keeping pace with market changes. As CRE companies strive hard to gain competitive advantage, here’s a list of three key trends
Intensifying competition and unpredictable consumer and market demands are compelling businesses to be responsive and flexible. Rapid digitization has led to the rise of new entrants and is creating a level playing field putting unprecedented pressure on businesses to find ways to stay relevant. Given the dynamics and pace of change, ‘business as usual’ is
A corporate profile offers a quick look into a company’s information spanning products or services, unique features, company history, its leadership and values, allowing audience to form an opinion about the business entity. However, company profile should not be treated as simply a description stating facts about a company, ideally it should go beyond that,