Read time 2 minEvery sport is undergoing a digital transformation with data being used to hyper-quantify every aspect of the business of sports. From athletes’ health and nutrition, performance management, identification of the next star player to fan engagement, marketing, and competitive analysis – everything hinges on the quantity and quality of data.
As new rules and methods keep emerging to regulate and streamline the collection and monetization of sports data, it is critical for industry players to ensure they have the right resources and tools to capture sports data. In this post, we have shared three tips to help you improve sports data collection practices.
The need for real time data collection
Every analysis and betting business is powered by real-time sports data. It is, therefore, crucial to establish a dedicated team to ensure they can capture and tag the data correctly through live feeds. This is important to facilitate deeper engagement with fans as well as facilitate personalized and targeted campaigns and offers. Real-time or near real-time live data capture also helps analyze the performance on the go and change/switch strategies depending on how the game unfolds.
The focus on speed and quality
Sports data is often collected from different sources and networks. This means in case you do not have the right software or app to track the data automatically, you need an in-house team of not just sports enthusiasts but also data miners. This is the only way you can ensure speed and quality of data being captured, two aspects that are key to leveraging sports data to any use.
The use of the right app
Even if you opt for capturing data manually, you need to have the right app to be able to capture and process the data properly. It is important that your team is proficient in using whichever app you are using to be able to operate and feed data correctly. Regular training allows the team to become more adept at capturing sports data whether it is collected from a live feed or other sources.
No matter what your strategy or objective is – access to accurate, real0time, and high-quality sports data is indispensable if you wish to achieve your goal. Seeing as how it is becoming way demanding and complex, industry players are increasingly outsourcing sports data capture services to professional data management service providers. This not only allows them to have access to the skilled resources and right tools but also works out way more affordable helps optimize cost and stay ahead of the curve.
