Springbord

Springbord

M E N U
  • Home
  • About Us
  • Industry
  • Services
  • Why Springbord?
  • Resources
  • Contact Us
    • Real Estate
    • E-Commerce
    • Financial Services
    • Information Publishing
    • Online Travel Aggregators
    • Shipping
    • Data Management
    • Content Writing
    • Property Management
    • Finance & Accounting
    • Predictive Analytics
    • Sports Data Capture
  • Thought Leadership
  • Blog
  • Case Studies
  • White Papers
  • Brochures
    • Careers   /
    • Privacy Policy   /
    • F.A.Q.   /
    • Terms and Conditions   /
    • Sitemap   /
    • Disclaimer Policy
MENU
  • Home
  • About Us
  • Industry
  • Services
  • Why Springbord
  • Resources
  • Case Studies
  • White Papers
  • Brochures
  • Contact Us
  • Home
  • About Us
  • Industry
    • Real Estate
    • E-Commerce
    • Financial Services
    • Information Publishing
    • Online Travel Aggregators (OTA)
    • Shipping
  • Services
    • Data Management
    • Content Writing
    • Property Management
    • Finance & Accounting
    • Predictive Analytics
    • Sports Data Capture
  • Product
    • Indian Private Company Database
  • Why Springbord?
  • Resources
    • Blog
    • Case Studies
    • Brochures
  • Contact Us

Do you know that effective product catalog management is key to branding?

  • Home
  • eCommerce
  • Do you know that effective product catalog management is key to branding?
 

Do you know that effective product catalog management is key to branding?

In an increasingly crowded and aggressively competitive eCommerce marketplace, building a strong brand image and trust can help businesses gain an edge over the competition. Brand image/reputation is basically how consumers perceive your brand, your products and services.

Creating a credible brand image in not a one-time effort. Your logo and company name are just brand identity. Creating a trustworthy image depends on your ability to steer everyday interaction about your brand in an effective way. That includes your digital content, images, social media posts and above all your online product catalog. Yes, you will be surprised at how effective management of product catalog has a deep impact on the way your brand is perceived by customers. Let’s dive a little deeper into this claim.

Easy browsing helps customer find what they are looking for

By accurately categorizing and tagging your online product catalog you can simplify the browsing experience for your customers. Systematic categorizing and tagging of products make it easy for users to search, sort and refine product information and find exactly what they are looking for. A lot of times when you use limited set of attributes, or wrongly categorize products, customers may not be able to find the product they want. Which translates into lost sales and a disappointed customer.

Accurate and comprehensive information is the only way to gain trust

From images, technical attributes, units of measurement, size information, inventory information to product use and functionality – your product catalog should include every piece of information your customer needs to make the buying decision. It should be presented in the right format to make it simple and easy to navigate. Up-to-date and accurate information can optimize customers’ shopping experience. That is why it is crucial to have a dedicated person to manage the information on your product catalog both static product details as well as changing inventory information. Wrong or incomplete information can severely impact customers’ experience with your brand.

Catalog management is complex that needs a well mapped out process

Managing and updating catalog information, sourcing right and high-quality images with right resolution, adding new products, documenting stock keeping units (SKU) to creating compelling product descriptions – it is a multi-layered complex task. Without a well-defined process, managing catalog effectively can be extremely challenging and tedious. To optimize your catalog, you need to have a comprehensive and centralized product database where you can store, categorize, scale, organize and manage product data structure easily and in a standardized manner. And in turn manage your product catalog efficiently across multiple online stores.

Optimize your eCommerce product catalog with right resources

Ecommerce players are increasingly outsourcing catalog management and are deriving great results. You can also get ahead of the competition by enlisting services of professional and trained resources. By outsourcing, you gain access to people who bring extensive experience in managing product catalog of varying volumes and across a plethora of online stores and marketplaces.

At Springbord, we can help you optimize your product catalog by offering tailored services designed to meet your business-specific requirements. You can find out more about our eCommerce services portfolio by connecting with us here.

amazon product listingecommerce servicesproduct catalog managementproduct listing
Read more
0
Admin
Thursday, 05 March 2020 / Published in eCommerce
Lease Abstraction Services
Amazon Marketplace Management and Product Listing Services
  • Tweet
Tagged under: amazon product listing, ecommerce services, product catalog management, product listing

What you can read next

Real Time Data Management for Superior Bottom-Line Impact
Are you ready for the road ahead – The ecommerce marketplace boom
Are you ready for the road ahead – The ecommerce marketplace boom
How a poorly managed e-commerce catalog hurts business and what you should do to avoid this
How a poorly managed e-commerce catalog hurts business and what you should do to avoid this

Blog Search

Property Accounting Services

Recent Ecommerce Posts

  • Do you know A+ Content can help Amazon sellers boost sales and engagement?

    Do you know A+ Content can help Amazon sellers boost sales and engagement?

  • Top 5 trends that will continue to influence the ecommerce landscape in 2021

    Top 5 trends that will continue to influence the ecommerce landscape in 2021

  • Top 3 best practices to boost your product information management

    Top 3 best practices to boost your product information management

  • Can search engines find your product images?

    Can search engines find your product images?

  • Are you paying enough attention to product descriptions?

    Are you paying enough attention to product descriptions?

Recent Posts

  • Do you know A+ Content can help Amazon sellers boost sales and engagement?

    Do you know A+ Content can help Amazon sellers boost sales and engagement?

  • The Growing importance of Lease Administration within The Telecom Industry

    The Growing importance of Lease Administration within The Telecom Industry

  • Top 3 reasons to outsource lease accounting

    Top 3 reasons to outsource lease accounting

  • Know all about 2D and 3D Stacking Plan Services in Real Estate

    Top three reasons why your real estate marketing strategy should include 2D and 3D stacking plans

  • How real estate outsourcing services can help property management companies better focus on re-entry

    How real estate outsourcing services can help property management companies better focus on re-entry

Explore by Categories

  • Accessibility Services
  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Case Studies
  • Content Marketing
  • Data Analytics
  • Data Management
  • eCommerce
  • Finance and Accounting
  • Financial Services
  • GDPR
  • General
  • Healthcare
  • Indian Private Company Database
  • Information Services
  • Lease Abstraction
  • Marketplace Management
  • Mobile Commerce
  • Niche Database
  • Online Travel Aggregator
  • Price Monitoring
  • Real Estate
  • Social Media
  • Sports Data Capture
  • Springbord
  • Technology

GET A FREE QUOTE

Please fill this for and we'll get back to you as soon as possible!

Connect With Us
hello@springbord.com

Categories

Real Estate

Lease Abstraction
Lease Administration
Lease Accounting
CAM Reconciliation
Argus Financial Modeling
Real Estate Marketing

Categories

E-Commerce

Marketplace Management
Amazon Marketplace
Product Description Writing

Springbord is a leading global information service provider specialized in providing customized data solutions to diverse industries.

Industry

Real Estate
E-Commerce
Financial Services
Information Publishing
Online Travel Aggregators
Shipping

Services

Data Management
Content Writing
Property Management
Finance & Accounting
Predictive Analysis
Sports Data Capture

Company

About Us
Why Springbord
Thought Leadership
Contact Us

Stay Connected

  • Facebook
  • Instagram
  • Twitter
  • Linkedin

© Springbord. All rights are reserved

Careers   /   Privacy Policy   /   F.A.Q.   /   Terms and Conditions   /   Sitemap   /   Disclaimer Policy

TOP