The main motive of any business is to get increased revenue and to find as many ways possible to reach that target. In any Industry understanding, the market is the first step along with figuring out what’s helping the business currently. Hotel data can be used as a smart informant to provide effective techniques to gain more sales.
In the hotel industry acquiring daily data may be simple but putting it to actual use might not be familiar for all. Many times, the hotel data go to waste as the companies overlook the value that it holds or does not have the means to collect this data.
Having information on what works for your target audience and what they are looking for is always gold data that can generate profit for your business. It’s a proven fact that understanding your target audience is the key to a successful business, hence, gaining the data and managing it with a professional team and tools is the answer.
The data that will help your business are:
- Booking data
- Room rate data
- Guest data
- Housekeeping data
- Reputation data
For managing data, you will require to:
- Collect the data
- Filter unnecessary data
- Integrate it using software
- Store and secure the data
- Analyze the data
- Have a visual form
- Document the entire data
- Get a professional data manager
Now let us dive into how hotel data management can help in increasing revenue
Using data for a targeted audience to reach them with a specific type of campaign that fits or personalized deals for your type of guests is a beneficial tactic. Gathering data from different sources can help you narrow down to accurately reach the right customers. In this way, you put your customers in different boxes and target them with their type of offers and relevant requirements, for example, seasonals, business trips, annual festivals, etc.
Personalized marketing for upselling:
Collecting personalized information about every guest can help upsell your services. This way you find out what services each guest is showing their interest in, and the amenities provided by the hotel can then be advertised to those guests with offers and deals which are appealing to them. For example, a guest who usually uses a spa and gym, you can provide them with combo deals and sell other services that would match these amenities.
In today’s online generation we like to read reviews before investing in any kind of goods and services. It is important that customers feel heard and seen when they leave their feedback. With data collection you can manage these reviews and comments by replying to your customers when they leave their views, this helps in building a bond on a one-on-one level. It makes the effort and hospitality visible to readers and buyers making your business seem more welcoming.
Optimized occupancy rates:
Optimized occupancy rates can be used in order to sell rooms with the rates that match the occasion for the right type of customers. With the data in hand, hotels can fluctuate prices to get more sales meeting the types of demands in the season, for example; by lowering room rates in a particular location where a festival or sports event is being held can be a convenience to attract more guests. It also helps in comparing pricing with competitors to stay ahead in the game.
When the in-house data is collected it determines employees’ work efficiency and encourages them to finish tasks on time. It will show you which employees are diligent and help you monitor better, authorizing you to gain more discipline at the workplace and save time and money.
Gathering overall information can show you where the expenses are heading and help in making adjustments. If your guests are usually ordering extra items like towels, soap, etc, add extra of these in-demand items in the room and adjust it with the room charges and also make special offers for frequently demanded services or amenities by guests and in return save the expenses which otherwise happen with extra labor.
These are some ways that ensure good revenue but at times hotel data often get unused due to not having a clear idea on how to utilize it, the smart choice in such cases is getting professionals to manage your data.
In springboard we offer an all-around data management service, bringing you years of experience with next-generation technology that includes tools for all kinds of industries. The professionals in our organization are well versed in managing the huge scale of data, we not only provide you excellent tools but also a full insight into how to use your data and what practices to maintain for benefit in the long run.
At Springbord we take care of the data at every level and guarantee a reduction in overhead turnaround time and of course, we increase efficiency allowing you to enjoy more revenue in return.
Click here to learn about us and our services in detail.