The lure of Amazon is strong for both buyers and sellers. While it is easier to buy products, to sell on the e-commerce site is lot tougher. It doesn’t help that Amazon constantly takes steps to ensure that launching of new products and ranking them basis use of keywords are difficult. So how does an Amazon seller edge past the competition and stay ahead of the curve?
Chat bots for Retargeting on Facebook to Sell Amazon Products
At the recent Retail Global event at Las Vegas, the role of chat bots in reaching out to audience on social media networks such as Facebook for selling products on Amazon was discussed. Speaker Brandon Young, CEO of Seller Systems emphasized on the importance of retargeting in driving outside traffic to a seller’s listing of Amazon products. Facebook retargeting for Amazon products through specific ads that reach out to people who’ve visited your website or bought from your online store in the past.
How to Retarget Facebook Audience
Paul Harvey, an Amazon seller and part owner of the company Seller Chatbot, vouches for the success of Facebook messenger bots in selling your products. Paul says about Messenger Ads have an open rate of 80% (compared to emails’ open rate of 10%) and that 66% of audience engages and replies.
There are two ways to set up retargeting Facebook retargeting for your Amazon business:
- Retarget your existing customers. This method lets you show retargeting ads to your existing or previous customers. This method comes handy if you have launched another product in the same category, or if you have a product your customers may want to buy again (such as a cosmetics or nutritional supplement).
- Retarget landing page visitors. Do you drive traffic from outside Amazon to a landing page on your ecommerce site? If you are, it is a very good tactic and you can further benefit by placing retargeting code on your landing page. This will allow you to retarget your LP visitors.
Why Retarget Facebook Messenger Bot Subscribers
Amazon sellers should retarget Facebook bot subscribers for the simple fact that there is no warmer and responsive audience than a Facebook Messenger bot audience. This audience is typically highly engaged and very familiar with your business and products, making them an ideal audience for your Amazon products related marketing campaigns. As revealed in Young’s speaker note at the Retail Global event, when you target warmer audiences, you can be assured of higher conversions and lower ad costs.
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