Read time 3 minAmazon’s A+ Content is a helpful tool for international merchants and exporters seeking to improve the visibility and sales of their product listings. Brands and sellers are given the freedom to add and edit product information such as text, images, and even video.
What Amazon calls “A+ Content”?
Amazon A+ Content is a listing’s product description that includes rich media like videos and photos to help vendors tell buyers about their products and brands.
By incorporating media like rich texts and embedded videos into their product descriptions, sellers can update the information associated with their branded ASINs (Amazon Standard Identification Numbers).
You can explore every aspect of a product with the help of A+ Content, which provides detailed descriptions, side-by-side product comparisons, and other forms of rich media including videos and photographs.
How does Amazon A+ Content help you?
Building out Amazon’s “A+” content for each of your listings can be a time-consuming process.
However, the benefits you reap are well worth the time and effort required to accomplish them.
Superior results in conversion rates
The effectiveness of your product description is directly proportional to its layout and content. However, the rewards can be substantial if your work is excellent.
Even if you have A+ content, it won’t help your Amazon search rankings by itself. Since conversions are taken into account by Amazon’s A9 algorithm, an increase in these rates should lead to increased discoverability.
Provide a compelling brand experience
Using Amazon Storefronts and Amazon A+ Content, businesses that care about their brand’s consistency across channels can do so easily.
Customers who are already familiar with your brand will likely purchase once they see your listings. Customers who learn about your business through Amazon, however, are more likely to become repeat buyers.
Increased satisfaction for the consumer
These high-end product descriptions are not only more attractive but also more detailed. There is space to answer frequently asked questions and provide visual examples of how to use the product.
With this, customers will feel more secure in their purchases, which can help prevent them from abandoning their carts. It also means they are more likely to be pleased with their purchase.
The number of returns you get and the number of stars customers give you both go up when you describe your product as accurately as possible.
Enhancing performance on mobile devices
Amazon’s product descriptions are shortened on mobile devices, forcing customers who want to learn more to go through to the full page. However, if your listing contains Amazon A+ content, it will be optimised for mobile devices without any additional work from you. Without even clicking, customers will be able to read your entire product description.
Visitors will have a more positive experience with your listing and be more likely to purchase as a result.
This benefit is growing in significance as mobile devices are responsible for over 75% of all eCommerce transactions at present.
Increased profitability of advertising
Advertisements, discounts, and coupons are all tools Amazon provides to help its vendors stand out to shoppers.
Together, Amazon’s A+ Content and these search engine optimization strategies are what you need to boost your ROI and conversion rates.
Before launching a new product promotion, it is important to ensure that the listing description has been thoroughly optimized with high-quality content.
Conclusion
A+ Content, when executed properly, allows you to build a positive brand image, inspire customer confidence, and boost conversion and sales by creating a product page that is well-integrated, unique, and holistic.
Whether you are already enrolled in A+ or are just thinking about it, Springbord is here to assist you in any way we can.
Reach out to us to learn more about how we can assist you in achieving your e-commerce sales targets and Amazon’s A+ Content to Improve Your eCommerce Site.
