Read time 2 min55% of people in the U.S. begin their online shopping by searching for products on Amazon. The ecommerce giant crossed a mark of $107 billion in total sales last year.
There is not contest that you need to have a presence on Amazon to ensure you meet customers at their preferred shopping channel. However, as Amazon’s sellers landscape continue to increase and constantly change, it can become quite challenging to stay ahead of the competition and ensure profitability. We have compiled a list of top 5 tricks and tips that you can use as a quick guide to boost your sales on Amazon.
#1 Going beyond the product and creating a brand name
Success on Amazon depends on overall branding strategy. Simply having good products is not enough. If you want to drive sales consistently you need to build brand identity by focusing on product listing, audience, and sales channels. One of the great ways to establish brand messaging and identity is to take advantage of Amazon’s A+ content strategy.
#2 Managing your product catalog
Catalog management is a critical process to ensure success on Amazon. It needs to be proactively managed to ensure your catalog is up to date in terms of inventory as well as information. Well maintained catalogs not only drive up sales but also help improve visibility and offer a great shopping experience to your customers.
#3 Optimizing product title pages
Since this is the first page your shoppers see when they search for similar products, needless to say that optimization of product titles should be a top priority to ensure your products discoverability. Ensure you have clear, comprehensible, and concise product titles, that are optimized for search engines.
#4 Using the right set of keywords
Your products’ visibility depends on how well you integrate keywords throughout your page and listing. Since keywords and phrases are constantly changing, you need to dedicatedly look for the right set of keywords and optimize your product listing and catalog regularly. This ensures higher ranking and helps you stay ahead of the competition
#5 Outsourcing wherever necessary
To be successful on Amazon there are several areas you need to focus on. And it requires right tools, dedicated focus and time, and skilled resources. By outsourcing marketplace management services, you can gain access to dedicated resource pool at a fraction of cost than what you would need to invest to set up a team in-house. Plus, given their experience and industry knowledge they can help you implement range of strategies that can be implemented together to take your business to the next level.
Springbord has been helping ecommerce players enhance their visibility on Amazon and boost sales. Talk to us today to find out how our dedicated team can help you manage and optimize your operations on Amazon while you focus on more strategic aspects to scale and grow your business.
