70% of shoppers never go past the first page of search result on Amazon, while 35% of them click on first few products on the search result page. So, if you wish to amplify sales on Amazon, you need to ensure that customers can find you. But how do you achieve that? Amazon is the largest ecommerce marketplace unquestionably that has a staggering 9.6 million sellers worldwide. Getting discovered in this aggressively competitive and increasingly crowded marketplace is not small feat.
While brands and sellers may be aware of Google’s search engine optimization (SEO) practices, Amazon’s SEO is not that popular and remains largely unknown, making it difficult to optimize listing. Moreover, Amazon like Google is continually evolving their search engine ranking algorithm and redefining factors that influence success of a business on this platform. Amazon SEO is top priority for businesses to ensure discoverability and given the sophisticated and rich algorithms brands are increasingly outsourcing Amazon SEO services to get it right. Here are top three reasons why you should consider partnering with a reliable Amazon marketplace service provider.
Keep pace with ever-evolving Amazon search engine ranking algorithms
Amazon SEO for product listing is continually evolving. To rank high on searches, needless to mention that you should be aware of and updated on how the algorithms work. The advantage of outsourcing Amazon SEO services to a reliable service provider is that, since this their core business, they are up-to-date on algorithms and the factors that influence conversion rates. A specialized vendor can help you crack the Amazon A9 algorithm and implement effective strategies and techniques that can help increase your product catalogue ranking and ultimately sell more.
Optimize product listing to improve ranking, engagement, and sales
Achieving higher ranking requires optimization of the product listing. This means your production descriptions should be detailed, concise, and compelling with relevant keywords integrated in right density. Listing should also include high-quality product images that are optimized for search. By outsourcing SEO services, you get access to skilled professionals who are adept in writing product descriptions and optimizing product images for Amazon that sell. Well-written product descriptions and optimized catalogue go beyond the SEO factor, it help engage and persuade buyers and in turn boost conversion rates. This allows you to take advantage of the virtuous cycle as Amazon rewards listings that perform better by ranking them higher. Which means optimizing your product catalog can boost engagement and conversions which positively impacts rankings, driving more traffic and sales.
Ensure high ranking with continuous performance monitoring
Similar to Google SEO, product listing optimization on amazon is not a one time effort. In order to maintain higher ranking, it is imperative to monitor product listing’s performance closely and regularly. A specialized service provider can help track not just the listings performance but also assess the competition to ensure your listing is at par or better. Using various tools such as keyword tracker, a service provider monitors keywords that influence product ranking and make necessary improvements/adjustments to ensure consistent higher ranking.
Springbord has been helping ecommerce players for years integrating right SEO strategies and techniques. Talk to us today to find out how we can help you improve and maintain Amazon search ranking and drive traffic.