If you are an Amazon seller, you would vouch that catching the customer’s eye on the hugely crowded e-commerce marketplace is a tough task. But what if you can leverage a secret weapon and wield the sales baton in your favor? Amazon A+ content is that game changing weapon that can help you boost your competitiveness and increase your sales on an average from 3 to 10%.
What is A+ Content and Why Go For It?
Put simply, A+ content is enhanced branded content that makes your product pages easily discoverable on Amazon while also delivering a superior digital shopping experience to your customers on the e-commerce marketplace. The benefits of signing up to enhance your product pages with A+ content include:
- Increased conversion: Your products will be highly discoverable and be eligible for Amazon Prime shipping, leading to higher sales.
- Access to premium marketing: With A+ content, your brand gets access to Amazon’s Holiday Gift Guides, Deals, Brand Stores, etc.
- Improved order fulfilment and processing: No more fulfilling single orders. A+ products’ orders are placed once a week and shipping is done in bulk to Amazon fulfilment centers.
- Leaves a lasting impression: Millions of products are listed on Amazon and A+ content creates a dynamic holistic view of your product, making first time right impressions on potential buyers.
- Appeals to varying shopping styles: Whether your buyers prefer to scour each paragraph for every tiny detail, or scan headers and bullet points for a general overview, an A+ page caters to both.
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