Ecommerce has become the mainstay for retailers. There is no doubt that it offers an incredible opportunity to expand market reach and connect with consumers at a whole new level, but not without its inherent challenges. Today’s retail landscape is characterized by aggressive competition and rapidly shifting customer behavior. In this hyper-connected world as shoppers
Direct marketing has always been the linchpin to business growth. It not only aids in creating product or service awareness but also generate potential leads and establish profitable connections. But, modern-day business landscape is changing at lightning speed given the rapid digitization and unprecedented influx of data from multiple sources. In today’s market, cutting through
Checking the watch and calendar before you schedule that email, social media or advertising campaign is like checking for salt before you serve a meal – that critical. Why? Because poorly timed campaigns simply fail to do the job, flushing precious dollars down the drain. Sales has always been a season-driven function – come festival
The healthcare industry has been undergoing drastic and unprecedented changes in the wake of regulatory mandate of deploying electronic health records (EHR) and increasing demand for superior care outcomes and value-based reimbursement. The trends have put significant pressure on the healthcare industry players. In order to comply with new regulations, meet radical market demands while
“People in both fields operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage” – A quote by Michel Lewis, from his book Moneyball. The Art of Winning an Unfair Game. A book (and subsequent movie) about Billy Bean, the Executive Vice
Ecommerce market is characterized by aggressive competition across the globe. And, to sustain in a fiercely competitive landscape it is important for players to be aware of the industry trends and adopt strategies accordingly. The only way forward is to understand the dominant trends, integrate strategies to ride the wave and focus on analytics to
The secret behind crafting content contagious The holy grail of marketing today is making your content go viral. While every marketer is striving hard to make their product, campaign or video be recognized and shared, it still remains an elusive phenomenon for the most. Having said that, there are a certain few marketers, websites, brands
The Challenge: Updating accurate store location data A leading data company was seeking to build an accurate database with up-to-date retailers location details. The client is known for delivering the most accurate and comprehensive data on retail and leisure market. To ensure continuous delivery excellence, they wanted to monitor and capture location details from various
From the ever-growing demand for cloud to rapid adoption of machine learning – 2016 was an eventful year for the database management industry. And experts say many of these trends will continue to evolve and define the future of database management. Thanks to a convergence of technologies and tools, businesses across sectors have unprecedented
It is predicted that 30% of CIOs will roll out pan-enterprise data and analytics strategy by 2018. Clearly the task of monitoring and analyzing data is slowly but steadily shifting from being sole responsibility of data scientists towards employees across the enterprise. Business insights are increasingly viewed as business enabler in this aggressively competitive and