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The hotel industry has always mined data in some form or the other. However, data management has undergone a paradigm shift with the hospitality industry continually looking for ways to realize the potential of big data to their competitive advantage. There is a flux of data that hotels produce across every business operation. Right from
Planning a trip, whether it is for business or leisure, starts with an internet search. From deciding on a location, places to visit, eat and stay, every decision is based on the information gathered online. So, if a hotel is looking to attract more guests, it has to start by maximizing its visibility and exposure
We live in an age where countries or regions can go from being ‘safe travel destinations’ to ‘terror prone’ or ‘trouble spots’ in a matter of minutes. Naturally, it has become a high priority for travel companies to act on security and risk management. Given this, business leaders are struggling to ensure the safety of
Digital travel sales are estimated to increase from $564.87 billion in 2016 to $817.54 billion by 2020. Such an explosive growth is fueled by the latest technology advances, especially Artificial Intelligence. Most hotels and resorts today rely on delivering amazing customer service as a way to build and grow brand reputation and AI is a proven