Did you know that A+ enhanced marketing content (EMC) can boost your conversion on Amazon by up to 10%? In a nutshell, EMC allows you to add rich product details, extra high-quality images and promote brand to drive more brand awareness. A+ Content not just boosts conversion but also attracts customers who may not be satisfied with the standard product descriptions.
If you haven’t started on it yet, we suggest you move to A+ Content as soon as possible, as it is a great branding tool. It enables you to remove any product marketing barrier, add more features and benefits, create brand identity and improve customer engagement. Here’s what you need to know about Amazon A+ Content.
What is A+ Content?
The A+ Content feature allows you to create a unique brand story through compelling product descriptions, product features, text placements and enhanced images. What is particularly useful is that it has comparison widgets. It enables you to integrate key pieces of product information that allows your customers to easily discover and compare similar products and make informed buying decisions, without having to navigate away.
With Amazon A+ Content you can optimize product images make them visually attractive and fancy. You can also include videos and link to other product variations. It also allows you to include brand story, values and add direct link to your website.
How does it help you?
Graduating to A+ Content helps you amplify your brand image and hook shoppers through compelling product details and description and enhanced SEO relevance. In an aggressively competitive and overwhelmingly crowded marketplace, A+ Content provides you the platform to standout and drive deeper engagement with unique brand story and rich marketing content.
It gives you the tools to eliminate buying decision barriers, build consumer purchase confidence and deliver an outstanding shopping experience.
How do you get started?
You will be required to sign up for A+ Content for individual product pages/Amazon Standard Identification Numbers (ASINs). There are two modules to sign up for enhanced content you can either choose to create A+ Content on your own or decide to let Amazon create it for you. The self-service option allows you to manage the whole gamut on your own – right from designing the layout, editing the images, and creating a copy to maximizing SEO techniques.
Irrespective of what module you choose, you have the ability to catapult your brand to the top of search engine listing thereby improving visibility and in turn traffic to your page.
Here’s your chance to customize your brand voice, don’t miss it!
There is no contesting that adding A+ to your product detail pages will result in increased traffic and higher conversion. But like any other feature or tool you need to understand and have the ability to use it effectively in order to realize its benefits. A+ strategy involves – building A+ Content design templates for online catalog/s, optimizing A+ Content navigation, customizing creative copy as per the brand story as well as sometimes merging parent-child ASINs to build a comprehensive product page.
Partnering with a specialized vendor who can combine their knowledge of Amazon as well as your industry can really help you create a perfect blend and powerful A+ brand story. An experienced vendor who offers marketplace management services can help you exploit the potential of this premium Amazon feature to its fullest, re-position your brand and give your customer a chance to discover your products easily. With a well-executed A+ Content strategy you can create a well-integrated, unique and holistic product page, represent your brand as a whole and build an overall positive appearance, customer confidence and increase conversion and sales.
Whether you have already signed up for A+ or contemplating to get started, we can help you at every step of the way. Talk to us and find out how we can support you in achieving your ecommerce sales objectives.