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Online stores, unlike brick and mortar stores, do not have the advantage of interacting with the customers in person, in absence of which the catalog becomes the storefront, in other words your salesman. Therefore, ecommerce catalog management plays a key role in delivering great customer experience and can no longer be delayed or overlooked.
You may argue that your catalog has extensive product data. While a poorly managed product catalog does not necessarily undercut the power of data, but it certainly limits a brand’s ability to efficiently update and manage product information across digital shelf and deliver seamless customer experience.
Ecommerce product catalogs are inundated with new information that needs to be updated regularly to ensure data accuracy and consistency. However, managing e-catalogs across channels timely and efficiently is an arduous and complex job. As a result, many ecommerce retailers fail to update, maintain and manage information on a regular basis, thus hampering their brand position and market share.
Plus, as the competition continues to get aggressive ecommerce businesses need to focus on other aspects such as marketing activities, business strategy and stock and funding options. This leaves barely any time to manage catalog as regularly and as diligently as needed. That is why, players are increasingly opting to outsource catalogue management services to experienced offshore partners to gain a competitive advantage through following key benefits.
Accurate and reliable product database
Detailed, up-to-date and accurate product information across your catalogs, allows you to deliver consistent and rich customer experience. Outsourcing online catalog services enables you to create a reliable pool of information that is tagged with appropriate and rich metadata. This empowers you to maintain unified and high-quality product information at a scale and in turn help your consumers search for their preferred products quickly and easily.
Effective go-to-market strategy
Given the pace at which ecommerce marketplace is evolving and functioning, product on-boarding in such a fast-paced environment can be challenging and overwhelming. Ecommerce players need access to advanced technology and tool to accelerate and streamline product on-boarding to execute effective go-to-market strategies. Outsourcing allows brands to build flexibility and agility in updating, managing and classifying inventory efficiently. Use of best-in-breed technology help create rich product catalog across channels within a short duration, accelerating go-to-market process, enhancing business value and providing an edge over the competitors.
Consistent multi-channel listing
One of the major challenges that ecommerce stores face is managing their product catalog across multiple channels/marketplaces. Various platforms have different listing requirements, failing to conform may result in incomplete catalog or product not being listed. On the other hand, lack of uniformity across listings and product information may confuse or even scare buyers away. Offshore catalog management services help you overcome this challenge effortlessly and facilitate customized catalog management in an efficient manner based on the channel requirements.
Enriched customer experience
A well-managed catalog makes it easy for your customers to search for the product and place an order. Moreover, accurate and reliable product information and engaging product descriptions give customers confidence and aid informed purchase decision making process. Consistent, visually appealing and informative catalog empowers you to deliver rich and outstanding customer experience, boosting brand visibility, affinity and in turn repeat sales.
Outsourcing catalog management services is the way to go
Outsourcing to an experienced offshore partner not only helps you streamline product information and catalog management but also get access to advanced technology, infrastructure and talented resources at a fraction of a cost. That being said, beside experience, be judicious in selecting a vendor. Partner with a service provider who relentlessly focuses on data quality, security and confidentiality.
Springbord has been helping some of the leading brands boost their ecommerce sales through robust product data management. Our adept and experienced ecommerce professionals help you manage your ecommerce catalog as per your requirements. Whether you are starting new or grappling to streamline existing product catalog, talk to us and we can customize our services based on business-specific requirements.
