When we shop online, we expect an ecommerce catalogue to have an uncomplicated layout, complete product details, good quality pictures and so on. These are some of the points which if you pay attention to can help conquer sales, improve product visibility and build a trustworthy relationship with buyers.
Handling an ecommerce catalogue usually comes with challenges that include
- Tools you choose for the catalogue management
- Maintaining data quality
- Problems in finding the right updates as per customer’s preference
- Managing your products across several channels
- Expanding your catalogue
- Organising complex details of products
Having understood the problems you could face, here are the top 5 effective strategies for ecommerce catalogue management:
Tagging and categorizing
Tagging and categorizing should be done carefully with every product falling under exactly where they are meant to be. This improves your product visibility and allows the customer to have a smoother experience. Utilize the categorization tools and options offered by your ecommerce partner and make sure to be consistent with your measurements, for example, if your customers are used to XS, S, M, L, XL and so on, use alphabets for all the similar products that can be measured with this unit. Avoid using too many complex descriptions, leave it short and crisp with list of ingredients and materials. Do add the additional attributes for the products which can help you catch the eye of the buyers.
Building trust with honest and quality information
How often do we read reviews that accuse the sellers of less transparency with their products, yes, more often that we’d like to think! This puts the business in a negative light, therefore, avoid hidden costs, ingredients and materials either way. Be a responsible seller which shows that you care about your customers, giving a detailed information about what goes into producing your
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That's what you can do