In an increasingly crowded and aggressively competitive eCommerce marketplace, building a strong brand image and trust can help businesses gain an edge over the competition. Brand image/reputation is basically how consumers perceive your brand, your products and services.
Creating a credible brand image in not a one-time effort. Your logo and company name are just brand identity. Creating a trustworthy image depends on your ability to steer everyday interaction about your brand in an effective way. That includes your digital content, images, social media posts and above all your online product catalog. Yes, you will be surprised at how effective management of product catalog has a deep impact on the way your brand is perceived by customers. Let’s dive a little deeper into this claim.
Easy browsing helps customer find what they are looking for
By accurately categorizing and tagging your online product catalog you can simplify the browsing experience for your customers. Systematic categorizing and tagging of products make it easy for users to search, sort and refine product information and find exactly what they are looking for. A lot of times when you use limited set of attributes, or wrongly categorize products, customers may not be able to find the product they want. Which translates into lost sales and a disappointed customer.
Accurate and comprehensive information is the only way to gain trust
From images, technical attributes, units of measurement,
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That's what you can do