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The travel and hotel industries are considered the most competitive market, and pricing plays a crucial role here. When booking a hotel room, any guest would wish to book on a site that offers rooms at the lowest price. But how do they get to know this? The answer is simple! They compare the prices
The hospitality industry is growing at an unprecedented pace these days. Though hit by the pandemic in the last couple of months, hotels have started to bounce back much stronger. To further uplift this industry, Online Travel Aggregators (OTA) act as a backbone to many of the hotels that see poor revenue or income. Thinking
The main motive of any business is to get increased revenue and to find as many ways possible to reach that target. In any Industry understanding, the market is the first step along with figuring out what’s helping the business currently. Hotel data can be used as a smart informant to provide effective techniques to
The travel business is a lucrative one with scope for aggressive scaling up if you go about it the right way. This is especially true for online travel aggregators (OTA), a segment where there is immense competition and equal number of challenges. The creation and maintenance of a successful business model can be time-consuming. This
According to the latest statistics, by 2023 approximately 700 million people would be booking hotel rooms online. It also says that 70% of travelers worldwide use their smartphones to look for or research travel related information, while 83% of adults in the US prefer to book hotel/travel online. While you may not be aware of
Millions of people travel around the globe today. Whether it is for leisure or business traveling is constantly on the rise. Evolving traveling trends and demands combined with rapid digitization have led to the rise of online travel aggregators (OTAs). It is estimated that approximately 40% of global travel market share is held by OTAs.
The hotel industry has always mined data in some form or the other. However, data management has undergone a paradigm shift with the hospitality industry continually looking for ways to realize the potential of big data to their competitive advantage. There is a flux of data that hotels produce across every business operation. Right from
Planning a trip, whether it is for business or leisure, starts with an internet search. From deciding on a location, places to visit, eat and stay, every decision is based on the information gathered online. So, if a hotel is looking to attract more guests, it has to start by maximizing its visibility and exposure