Retail ecommerce sales is expected to grow up to $414 billion by 2018. There is no doubt that ecommerce offers extensive variety to shoppers along with an opportunity to seek the best deals.
This gives retail ecommerce sales a winning advantage over physical stores. However, consumers rely heavily on online reviews and opinions due to the inability to touch or feel the products before making a purchase decision. 81% of shoppers research online before making the buying decision, 70% visit user review sites, while
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