Achieving success in ecommerce is hard work. With deluge of retailers offering similar product range at competitive prices, it is battle ground where attracting customers is tough. One of the key aspects that can really help you stand out is ensuring effective catalog management across channels. Although e-commerce product catalog management is anything but easy.
Catalog management still remains a challenge for the majority of medium- and small-sized e-commerce stores, which employ relatively smaller teams who juggle a variety of roles on a daily basis. Plus, online catalogs are often managed manually using excel sheets, resulting in poor quality and inconsistent and inaccurate data across selling platforms. To make matters