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‘Impulsive shopping’ isn’t a thing anymore. It’s just ‘impressive product description’ that drive purchases these days. An amazingly designed website, enticing high resolution photos with crisp and attractive product description is the perfect formula to persuade your customer to complete the purchase. Product description can be sassy, simple, funny or even direct. You can
At the recent Retail Global Las Vegas 2018, the session on Amazon listing creation and optimization was one of the more popular sessions. Robyn Johnson of Bestfromthenest.com and Marketplaceblueprint.com shared insights on the listing process, strategies beyond giving a great product title and listing optimization. Amazon listing optimization is optimizing your product listing in such
Amazon turned 20 recently and what started off as an online bookstore is today world’s biggest online retailer that presents excellent opportunity for third party sellers. The internet marketplace has become very competitive for sales, thanks to the steadily growing sellers-base. It isn’t easy to make your item be found and bought by your target
The retail industry is constantly evolving and as a modern retailer, you have to be consistently adapting your strategies, processes and workflows to keep up with the pace of change in the industry. And this includes how you manage your inventory. Inventory management is both an essential as well as the most difficult part of
Checking the watch and calendar before you schedule that email, social media or advertising campaign is like checking for salt before you serve a meal – that critical. Why? Because poorly timed campaigns simply fail to do the job, flushing precious dollars down the drain. Sales has always been a season-driven function – come festival
Ecommerce market is characterized by aggressive competition across the globe. And, to sustain in a fiercely competitive landscape it is important for players to be aware of the industry trends and adopt strategies accordingly. The only way forward is to understand the dominant trends, integrate strategies to ride the wave and focus on analytics to
E-commerce transformed the way business was conducted, redefining the interaction between consumers and retailers. The ease and convenience of transactions led to its immense growth, creating new revenue streams. And in no time, e-commerce took over the market, compelling brick and mortar stores to scramble and rethink their business models and strategies. While it appeared
Did you know that e-commerce accounts for approximately 8.6% of all retail spending generating a revenue of $1.915 trillion in 2016? There is also an estimate that this double-digit growth will continue through 2020 toping $4 trillion. Pervasive connectivity and consumer-driven transactions have fuelled e-commerce in a big way. And with the first quarter of
Inventory management software within the retail sector is predicted to grow at the rate of 8.3% CAGR by 2020 due to rapid adoption of ecommerce and mobile commerce. Effective supply chain management is critical to streamlining your logistics as your products move from suppliers to warehouse and finally to your end-customer. Inventory management techniques
Online advertising has become a key marketing strategy for business of all sizes. Approximately 96% of Google’s revenue is generated from online advertising. If you run an online store, there is no doubt that you are doing everything you can to optimize your website and rank your store. But, are you getting the desired result?